The Offer Bridge: Designing your Business with the Buyer in Mind
SOMETIMES, IT FEELS LIKE A HIGH…
When that spark ignites inside your brain for a new product, service, business, etc. Often you jump straight into branding or logo design. Maybe you start by designing your product itself. Each one of us lean more toward one of these approaches, but the truth is: if you aren’t designing your business with your buyer’s needs, wants, problems, and desires in mind… the best you can hope for is to just be successful by accident.