Episode 7: Peanut Butter and Pasta Sauce - 60 Day Startup

Episode 7: Peanut Butter and Pasta Sauce - 60 Day Startup

Did you know customers are HAPPIEST when they have LESS to choose from? 

You might be saying, “What?! That’s crazy!”

But it’s true. 😎

This week we’re going to use peanut butter & pasta sauce to show you how the paradox of choice can drive your sales up 📈 and headaches down 📉. By honing in on your product and offering your customers exactly what they want so that’s it’s easy to choose. 

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Episode 1: An idea is just the beginning...

Episode 1: An idea is just the beginning...

It's official! We are now committed to this crazy adventure. Join Michael and I as we set out to start a business from scratch and turn it into a profitable venture in the next 60 days. In this episode, we talk about what makes a great business. We brainstorm our business idea by utilizing our Offer Bridge tool. Finally, we try to come up with a unique and memorable name for our company using a Namestorm Generator sheet. Join us to find out what lies ahead!

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The Offer Bridge: Designing your Business with the Buyer in Mind

The Offer Bridge: Designing your Business with the Buyer in Mind

Sometimes, it feels like a high...

When that spark ignites inside your brain for a new product, service, business, etc. Often you jump straight into branding or logo design. Maybe you start by designing your product itself. Each one of us lean more toward one of these approaches, but the truth is: if you aren't designing your business with your buyer's needs, wants, problems, and desires in mind... the best you can hope for is to just be successful by accident.

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