How to Come Up with the Perfect Business Name


Finding a name for your business can be a daunting task, and rightfully so. Choosing a company name hugely impacts how the world will view your brand. The right name can make all the difference in your company’s success and your brand identity. So, when choosing a company name you want to take your time and make sure you consider these following tips:

Make the Name Simple and Easy to Pronounce

When brainstorming names, be sure you say your ideas aloud and they are easy to pronounce. Imagine it being said on radio, TV, or a commercial. Simpler, more unique names will have more brand stickiness and stay in people's minds, making it easier for consumers to recall and remember. Words that are easy to say and recognizable, like Amazon and Apple, are extremely effective brand names even though they have other meanings. It's about not complicating it and just connecting with the everyday customer.

Make Your Name Easy to Spell

It's becoming a trend that businesses purposely misspell their name to make it unique, like Tumblr or Flickr. Even those these companies had luck with their names, it’s probably not the best idea if your trying to get your company started yourself. In today’s world, you want your business' name to be as easy as possible to find on the internet. So misspelling a common word could ensure that your consumer couldn’t find you on the web, even if they tried.

Convey Meaning in Your Name

Obviously, you don’t want your name to be too generic but your company’s name should convey some sort of meaning about your business. For example, Instagram and Netflix are both companies who have done a great job describing the experience that people often use their company name as a verb. The more you can translate the benefit of your business in its name, the less you have to explain later. Keep in mind: vision, mission, and values are the most important things to convey when explaining your business to others. So focus on explain the who, what, and why of your brand.

Choose a Name that Appeals to Your Target Market

With everything you do, you want to keep your buyer persona in mind. You should know it inside and out. So choosing a company name follows the same rules. Pick a name that your consumer will be able to relate with. One that you think your customer would talk about, buy, and match with their lifestyle. Keep in mind, names that might be more appealing to you, might not be the more appealing name to your target consumer.

Don’t Box Yourself In

Allow room for growth and change for you business. Don’t limit yourself to geographic location like ‘Nashville Dry Cleaners’ because if you decide to move or expand, your customers won’t be confused. This is also true for the product or service you are offering, for example, if you wanted to start a Doggy Day Care but later decided you wanted to take in overnight stay or cats, many people wouldn’t assume that.

Check the Name’s Availability

Make sure no one else has that name and you will be able to trademark it. Test out your options, google it, and use Google Adwords. Make sure that you are going to be able to get a clear domain name and all social media handles. This will save you a lot of trouble later on.

Still stuck on a name?  


Luckily, we’ve built a tool to help you out. As entrepreneurs, we know how difficult brainstorming and choosing a name for your business can be, we’ve been there. That’s why we came up with Namestorm. Namestorm helps you brainstorm a name that will help you clearly and creatively name your brand. Hopefully, making things a lot easier.

If all goes well, after this you will end up with 3 to 5 names that you think fit your brand and consumers. Then you can test them and which name performs the best, see how we did this in Episode 2.

Overall, don’t rush the process because determining the name of your business is a huge decision that will set the course for the rest of your business and brand identity. Take your time and don’t be afraid to test out ideas on your consumers. Once you have your perfect name, it will all be worth it.