This week on 60 Day Startup, Michael and Paul dive into the deep end as they kick off their new business and try to understand the market and audience around their brand new product.

Who the heck is going to buy this? And how are they going to source and build this product in less than 60 days?

All this and more in episode 2 of 60 Day Startup.

📚 Resources from this episode:

Buyer Persona Worksheet:
👉🏻 http://sixtydaystartup.com/buyer-persona-worksheet

Name Testing ClickFunnel:
👉🏻 https://sixtydaystartup.com/name-testing-funnel

Join us after watching this episode in our community 60 Day Startup Lab to network and get help from other entrepreneurs and mentors.
☕️ https://www.facebook.com/groups/60daystartuplab

Music provided by the fantastic artists at Soundstripe.
👉🏻https://soundstripe.grsm.io/60ds