Starting a business from scratch in just 60 days sounded like an impossible task… and we weren’t even sure we could pull it off… 😰

But here we are on our final episode, 60 days later, 8 episodes in, and our OneBooks have been shipped out and are in the hands of customers across the United States. 🙋📙

Did you know customers are HAPPIEST when they have LESS to choose from?

You might be saying, “What?! That’s crazy!”

But it’s true. 😎

This week we’re going to use peanut butter & pasta sauce to show you how the paradox of choice can drive your sales up 📈 and headaches down 📉. By honing in on your product and offering your customers exactly what they want so that’s it’s easy to choose.

The funnel is back 🌪 and this week we are hacking it! 🔨⚠️
We’re showing you ALL the behind-the-scenes details on how we’re driving customers to pre-order…
We’re calling out you VIPs and giving you step-by-step insight on how to turn viewers 🤫into customers 🛒

Nothing left to it but to do it! Let’s get started 👇

Ladies and gentleman, it’s time for…. a pivot.

Nope, not a dance move 💃 but a change of direction 👈👉In this episode, we discuss new changes for OneBook 😳 Who can guess what the pivot is? Hmmmm 🤔

Obviously, you need a website to sell online…

But how should you build it?

In this episode, Michael develops an unhealthy obsession with funnels and talks about why they are HUGELY important for your business PLUS we reveal our final logo and brand design!
..and we also receive a very special delivery.

We’ve got a name. We’ve got an idea. But do we have a brand?

This week in 60 Day Start Up, we’re building all the necessary pieces of our new brand, “OneBook”, meanwhile searching for how in the world we’ll get a manufacturer to make and ship this with only 40+ days left on the clock.

This week on 60 Day Startup, Michael and Paul dive into the deep end as they kick off their new business and try to understand the market and audience around their brand new product.

Who the heck is going to buy this? And how are they going to source and build this product in less than 60 days?

It’s official! We are now committed to this crazy adventure. Join Michael and I as we set out to start a business from scratch and turn it into a profitable venture in the next 60 days. In this episode, we talk about what makes a great business. We brainstorm our business idea by utilizing our Offer Bridge tool. Finally, we try to come up with a unique and memorable name for our company using a Namestorm Generator sheet. Join us to find out what lies ahead!